Analytics
Track user behavior, measure performance, and analyze data
Key Considerations
- ✓ Data privacy and compliance
- ✓ Real-time vs batch processing
- ✓ Custom event tracking
- ✓ Data export capabilities
- ✓ Pricing per events or users
Amplitude
Digital analytics platform with behavioral analytics, funnels, and experimentation. Free tier: 50K MTU with limited sessions.
Fathom Analytics
Privacy-focused website analytics with simple dashboard. GDPR compliant, cookieless, and focused on sustainable business model.
FullStory
Enterprise session replay and analytics. Free tier up to 5K sessions/mo. Paid plans from ~$10K/year for enterprises.
Google Analytics
Industry-standard web analytics. GA4 free for most users; Analytics 360 starts at $50K-$150K/year for enterprises.
Heap
Product analytics with auto-capture technology. Automatically tracks all user interactions without manual event tracking. Part of Contentsquare.
Hotjar
User behavior analytics with heatmaps and session recordings. Free tier: 35 daily sessions. Observe, Ask, and Engage products.
June
Product analytics for B2B SaaS. Auto-generated reports, activation funnels, and retention analysis. Built on Segment with simpler UX than Amplitude.
Matomo
Matomo (formerly Piwik) is a powerful open-source web analytics platform and the leading Google Analytics alternative. It offers full data ownership, advanced features like heatmaps and session recordings, and can be self-hosted or cloud-hosted.
Mixpanel
Event-based product analytics platform. Free tier with 20M events/month, Growth plan includes 1M free events with credit card.
Pirsch
Privacy-first, cookie-free web analytics. EU-hosted, GDPR compliant. Simple dashboard with the metrics that matter. No consent banners needed.
Plausible Analytics
Privacy-focused, lightweight web analytics. No cookies, GDPR compliant, open source. Simple alternative to Google Analytics.
PostHog
Open-source product analytics with generous free tier. 1M events, 5K session recordings, 1M feature flag requests free monthly.
Segment
Customer data platform (CDP) for collecting, cleaning, and routing data to 400+ tools. Single API for all your analytics and marketing integrations.
Simple Analytics
Simple Analytics is a privacy-first analytics service that gives you the insights you need without tracking your users. No cookies, no personal data collection, and fully GDPR compliant. Data is stored in the EU.
Umami
Umami is a simple, fast, privacy-focused web analytics alternative to Google Analytics. It's open-source and can be self-hosted, giving you full control over your data. No cookies required and GDPR compliant by default.