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Matomo

Google Analytics alternative

★ 4.2

Matomo (formerly Piwik) is a powerful open-source web analytics platform and the leading Google Analytics alternative. It offers full data ownership, advanced features like heatmaps and session recordings, and can be self-hosted or cloud-hosted.

Features

✓ Full Google Analytics feature parity
✓ Self-hostable (100% data ownership)
✓ Heatmaps and session recordings
✓ A/B testing
✓ Funnels and goals
✓ E-commerce tracking
✓ Custom dimensions
✓ Roll-up reporting
✓ GDPR compliance tools
✓ Import GA data

Pros

  • + Full GA feature parity
  • + 100% data ownership
  • + Can import Google Analytics data
  • + Enterprise-grade features
  • + Large community

Cons

  • − Self-hosting can be complex
  • − Cloud pricing adds up
  • − UI not as modern as alternatives
  • − Can be resource-intensive