Google Analytics
Measure your advertising ROI and track your sites and applications
★ 4.5
Industry-standard web analytics. GA4 free for most users; Analytics 360 starts at $50K-$150K/year for enterprises.
Features
✓ GA4 Free: Unlimited events (sampled after 10M)
✓ 20 custom dimensions (200 on 360)
✓ Limited data retention (50 months on 360)
✓ GA360: BigQuery, Salesforce, DV360 integrations
✓ GA360: Priority support and dedicated manager
✓ Privacy-first measurement, AI insights
Pros
- + Completely free for most use cases
- + Industry standard, widely understood
- + Extensive Google ecosystem integration
- + AI-powered insights in 2025+
Cons
- − Data sampling after 10M events (free)
- − No customer support on free tier
- − Privacy concerns (blocked by ad blockers)
- − GA360 extremely expensive ($50K+/yr)